Clean-cut garments continue to be popular in the court. Well
known players in the sports garment industry like Nike and Adidas agree. Items
like Nike’s Serena Day Dress—with its bold color, lean waistline, and pleated
bubble skirt—are a perfect example, showing polished elegance with clean lines.
Other great choices for tennis apparel this summer is the
Neon Yellow shirt in the Adidas Competition Line, with its ClimaCool technology
that’s set to wow more than a few fashion conscious tennis fans and players
alike. Both clothes though, aside from setting function over fashion, also
point to essentially the same thing: it’s not the clothes, it’s the player.
However, since the news announcing plans of Ralph Lauren
putting up a retail store underneath the Louis Armstrong Stadium circulated,
some say change might just be in the air. The talks and rumors have already
started. And it doesn’t seem all that likely they’ll end any time soon. The
move, after all, is not only guaranteed to raise eyebrows but also to put small
vendors on the alert.
The contract, a four year arrangement, is part of a new
sponsorship deal that makes Polo Ralph Lauren the official apparel sponsor,
replacing Fila. Widespread on-court branding is expected to be one of the perks
in the bag.
The company says it will outfit all court personnel. This
means fans can now look forward to seeing umpires, ball people and other staff
sporting Polo’s all-too-familiar logo. Line judge stand-in boxes will also be
expected to bear the company’s logo. Judging from this, it’s clear that the
transition has already started.
Not to say that Scott Oudsema, US Open’s young tennis
sensation, is also set to model and promote a number of Ralph Lauren tennis
apparel and products. It’s safe to say that the company has its hands full
these days.
No comments:
Post a Comment